If you’ve been following along in our series on how to grow your Spotify listenership — from 1,000 to 5,000 to 10,000 streams — you might be wondering how to keep those streams going past the first few listens. How do you continue to drive a steady mix of new and repeat listeners on a monthly basis? Beyond that, how do you identify who’s intentionally streaming your music versus listening through it on a programmed playlist or radio mix? Spotify has a metric to track this called your monthly active listeners. In this blog, you’ll learn a bit more about why this metric is so valuable and some key tips for boosting your monthly active listener count.
KEY TAKEAWAYS
Monthly active listeners are people who intentionally... View Full Article