Introduction
If you want to grow your fanbase and boost your music income, you’ve probably heard the term superfans. These are the die-hard followers who buy your merch, attend your shows, and stream your tracks on repeat. They’re the most valuable segment of your audience and the music industry knows it.
According to the 2025 Goldman Sachs “Music in the Air” Report, superfans are projected to generate an extra $4.3 billion annually by 2026.
Spotify’s latest data provides further insights that superfans:
Drive 18%+ of monthly streams Account for 50% of an artist’s ticket sales from spotify Are 9x more likely to share your music with friends Stream... View Full Article