Releasing new music should feel exciting, not overwhelming. But without a clear plan, you risk stunting your success. That’s where a release strategy comes in: laying out all the necessary materials, tactics, and goals to maximize engagement.
Use this guide to plan, manage, and optimize your next release
Choose a release dateProvide yourself with at least a month of lead time to engage your fanbase and build anticipation for your release.
As long as you give yourself enough time, there are no hard rules when it comes to choosing a release date. You might consider the following:
Season: how does your music align with the themes and energy of a season? Day... View Full Article