Your Spotify artist profile isn’t just a placeholder—it’s your storefront, your press kit, your digital merch table, and your virtual stage all rolled into one.
Every day, millions of fans explore artist profiles on Spotify, and studies show that 90% of those visitors take action – whether they’re streaming your top tracks, reading your bio, buying merch, or checking tour dates. Biggest takeaway? Your profile plays a major role in turning passive listeners into true fans.
Spotify organizes your artist profile into three powerful tabs: Music, Events, and Merch. That means you have opportunities to showcase your artistry, connect with your fans, and generate revenue—all in one place.
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