DIY Musician

Five tips for growing your audience on TikTok

By Ryan DiLello

Tue Dec 16th, 2025 21:03:38

TikTok has become one of the most powerful engines driving music discovery, monetization, and chart success—and the numbers prove it. According to Luminate’s latest Music Impact Report, 84% of all songs that entered the Billboard Global 200 this year first went viral on the platform. TikTok users aren’t just scrolling, either: 74% of TikTok listeners say they’re more likely to discover and share new music, and collectively, they’ve added over a billion songs from TikTok directly to their streaming platforms of choice.

If you’re looking for ways to grow your audience on TikTok, read on. We sat down with CD Baby artist Melina KB, whose clever content, heartfelt storytelling, and viral moments have helped her build a following...

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