In the lead-up to a release, a strong promo strategy can help build anticipation and drive early fan engagement.
But here’s the problem: without a follow-up release, tour, or campaign, excitement builds and peaks on release day, then quickly fades. It’s a cycle independent artists endure, but it doesn’t build a fanbase.
That’s where a waterfall release strategy helps. Instead of releasing a full album all at once, you roll it out gradually through single releases. This keeps fans coming back, helps you reach new listeners, and gives each track from your larger project more room to shine.
In this blog, you’ll learn how to set up a waterfall release and use it to boost streams, deepen fan relationships, and...
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